E.A.T.O.W. GLOBAL presents

The Global Rise of Nigerian Soft Power: Building Bridges Across Borders

The Honourable Obi Asika

Director-General of the National Council for Arts and Culture (NCAC), Nigeria

A Celebration of Partnership, Culture, and Creativity

Date:

27th march 2025

Time

12:00 PM – 4:00 PM

Location:

House of Lords - London SW1A 0PW

Step into an occasion that epitomises the essence of collaboration, cultural partnership, and transformative opportunities. Hosted at the historic House of Lords, this prestigious gathering highlights Nigeria's creative, arts, and cultural industries as a cornerstone of global influence.

Keynote Speaker: The Honorable Obi Asika

Director-General of the National Council for Arts and Culture (NCAC), Nigeria

Hon. Obi Asika is a trailblazer in Africa’s creative industries, renowned for his groundbreaking contributions across music, film, digital media, and entertainment. Currently serving as the Director-General of the National Council for Arts and Culture (NCAC) , he plays a pivotal role in shaping policies that empower Africa’s creative talent on the global stage.

A champion of innovation, Hon. Asika has dedicated his career to elevating Africa’s cultural narrative, bridging gaps between local talent and international opportunities. His influence spans industries and continents, making him one of the most respected voices in Africa’s creative and cultural economy. From spearheading digital revolutions to driving creative entrepreneurship, his work continues to inspire a new generation of leaders and innovators across the globe.

In his government role, Hon. Asika combines a forward-thinking approach with a commitment to cultural preservation, fostering collaboration between Nigeria and the world. His vision centres on leveraging creativity as a powerful tool for economic growth and international partnership.

The Keynote: Insights from a Visionary

At "An Audience with The Honourable Obi Asika," attendees will gain unparalleled access to the insights and expertise of one of Africa’s most influential cultural leaders. His keynote will explore:

The Power of Creativity in Driving Economic Growth: How Nigeria’s creative industries are shaping the nation’s economic future and fostering global partnerships:

Unlocking Global Opportunities: Practical strategies for navigating the international creative and business landscapes, with a focus on UK-Nigeria collaborations

Championing Innovation in Arts and Culture: A behind-the-scenes look at how innovation is redefining Africa’s cultural footprint

Building Bridges Across Borders: How cultural partnserhip and creative exchanges are transforming relationships between nations

About The Hosts

This landmark occasion is presented by Eryca Freemantle and Associates, with Bolaji Olatoye and Yemisi Mokuolu, visionaries dedicated to building powerful bridges between nations through culture, creativity, and collaboration

Eryca Freemantle

Global Business Strategist. Executive Coach. Empowering creatives to expand their brand beyond local borders

Eryca Freemantle is a global business strategist with over 40 years of experience in the creative and beauty industries. Renowned for her expertise in diversity, inclusion, and empowerment, she has worked with governments, global brands, and corporate leaders to drive innovation and cross-cultural collaboration.

A visionary mentor and consultant, Eryca combines creativity with strategic insights to foster opportunities and build bridges across industries and nations, making a lasting global impact.

Lucy Haine

Department of Business and Trade

Lucy is Global Digital commerce and marketplace lead at the Department for Business and Trade leading on Digital Beauty. With an industry background, Lucy worked in senior leadership teams for UK High Street Retail brands including M&S, Debenhams and Monsoon Accessorize, focused on International multi-channel expansion. Lucy leads on DBT Digital commerce strategic partnerships across Europe, Africa, Central and South Asia, and Asia Pacific regions.

Yemisi Mokuolu

CEO,Hatch Ideas World Wide Ltd & Hatch Africa

Welcome Address

Yemisi Mokuolu is an award-winning creative business consultant and independent producer, recognised for her impactful contributions the development of creatives and the creative industries across Africa and the UK. She has been named London’s ‘Most Instrumental Business Development & Training Businesswoman 2024’ and listed among the Top 100 African business leaders in the UK. Since starting her career in 2002, she has hosted the influential “Out of Africa Festival”, co-produces the ‘Asa Baako – One Dance’ festival in Ghana and is the current Chair of Worthing Theatres & Museums. Her diverse client base includes prestigious organisations such as the Barbican, British Council, Goethe Institute, Greater London Authority, Institute Francais, King's College London and ScreenSkills.

Bolaji Olatoye

AI & Automations Specialist, Financial Inclusion Advocate, Keynote Speaker - CEO of Altitude AI Consulting

Closing Remarks

Bolaji Olatoye is an AI Business Growth Specialist and co-founder of Altitude AI Consulting. He is recognized for integrating advanced technologies with financial services to uplift underserved and underrepresented communities. Bolaji has a strong track record of driving digital transformation and financial inclusivity through innovative tech solutions.Bolaji's global experience includes leading development teams in Kyiv, Ukraine, where he played a crucial role in launching a blockchain protocol platform. His leadership was instrumental in raising the investment funds necessary for its launch. His strategic acumen and ability to build trust-based relationships have been key drivers of his success.

Who Is This Event For?

This occasion offers unparalleled access to decision-makers driving the Nigeria-UK creative corridor. Attendees include

UK political leaders and policymakers.
C-suite executives and cultural entrepreneurs.
Key influencers in the creative industries.
Media representatives from both nations.

Strictly Invite Only

An Audience with The Honourable Obi Asika is an exclusive gathering reserved for a carefully selected audience of leaders, visionaries, and changemakers. This prestigious occasion at the House of Lords is strictly by invitation only, ensuring an intimate setting for meaningful dialogue and unparalleled networking opportunities.

With limited access, this occasion brings together influential figures from the worlds of culture, business, and partnership, creating a unique platform to forge impactful connections and explore transformative collaborations.

Attendance is limited to preserve the exclusivity and essence of this landmark occasion. If you have received an invitation, you are part of an elite circle shaping the future of cultural and creative partnership.

Please note: Attendance is strictly by invitation only. We kindly ask that you do not contact us for invitations.

Nearest Tube Station Westminster:

Entrance to House Of Lords is Cromwell Green, SW1A 2LW